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Large Online Dating Community

Published 02/12/2013 and rated Ratingstars2 2 out of 5 stars
by Shel Gatto
What can you use the app for? is a dating website that helps users learn as they search. The site includes a number of informational tools, such as a “Better Sex” area that includes a sleek survey to help the user decide if they are “wild or mild.” A coaching center helps users discover their personalities and learn how to make better choices about who they date. The site also includes a search feature that lets users indicate their gender, the gender of the partner they are seeking as well as an age range and zip code. A scientific compatibility test is available and users must undergo a criminal screening that utilizes a U.S. criminal database. Those with felonies are not permitted to join. screenshot
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What is the history and popularity of the app? was created to offer internet users a safer place to find love. While the site has a lot to offer, some users were put off by the three day free trial and credit card requirement as they created their profiles. Users also claimed that their funds were held as soon as the information was entered rather than waiting to withdraw subscription payments after the three day trial was up. There was also some controversy in 2007 when began to fall in the ranks after becoming delinquent on advertising bills.

What are the differences to other apps? offers many of the same features that its competitors provide. Each site usually contains a collection of informational articles that help users learn more about safety, dating and themselves. offers the same, although the “Better Sex” survey is somewhat unique. The site also claims t screen users for felonies, which is another plus for anyone who is concerned about who they meet online.

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How does the web app look and feel to use?’s homepage may be intimidating to the new user. It is cluttered with information and designed with a wide open space to the right that makes it feel lopsided. While the individual elements look professional the design could be improved upon. The search options and user profiles are relatively organized. A new user may want to explore a bit before agreeing to pay for a subscription.

How does the registration process work?

New users can join the community by clicking the “Sign Up Free” link in the upper, right corner (under the “Log In” button). The form on the next page asks for a gender, gender the user is seeking, age range, zip code, country, date of birth, screen name, password and email address. The user is logged in and can begin filling out their profile.

What does it cost to use the application?

Users can sign up and create a basic profile for free. offers a paid subscription option that lets users communicate “with other quality singles” on the website. One month costs $49.99 while three months costs $79.99. Users also have the option of a six month subscription which comes to $129.99. Very few details are provided regarding premium features and access.

Who would you recommend the application to? is a tough one to recommend considering the many other dating websites that are currently available. The interface is dated and cumbersome. The site doesn’t provide clear information regarding what the user receives when upgrading and the information could be arranged in a cleaner more concise manner. Users should consider trying a competitor before coming to

  • Search for a potential mate out of a huge community of singles
  • Criminal screenings help protect users as they search for love
  • Valuable tips and information on personalities, dating and sex are available
  • Scientific compatibility testing assists users in finding a good match
  • Live chat and built in messaging let users communicate

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